Custom website development for marketing teams

Start with what the visitor needs to do

Most website projects start with how the site should look. We start with what a visitor should be able to do. Take a visitor who wants a quote.

1. They land on a service page from search or an ad.
2. They find the answer they came for and a clear next step.
3. They fill in a short form that works on their phone.
4. They see a confirmation that tells them what happens next.
5. An analytics event records the enquiry once, with the right source.
6. The CRM creates a record and assigns it to the right person.

If any step fails, the site has lost an enquiry, the report is wrong or a lead goes cold. We design and build all six steps together.

Plan the path to enquiry

Before visual design, we agree on the parts that decide whether the site works.

• Content. Which pages buyers need, and what each one has to answer.
• Information architecture. How the pages are organized and linked, so visitors and search engines can find them.
• Calls to action. The one next step on each page type.
• Integrations. Where forms send data, which CRM fields they fill and who gets notified.
• Tracking. Which events count as conversions and how they are named.

Build and test the whole path

• Mobile layouts. Every page and form checked on small screens.
• Accessible forms. Labels, error messages and keyboard use that work for everyone.
• Crawlable content. Pages that render real text in the HTML, with sensible titles, descriptions and internal links.
• Redirects. Old URLs mapped to new ones so existing links and rankings aren't thrown away.
• Event testing. Labeled test submissions through every form, confirmed in analytics and in the CRM.

Where AI-assisted development fits

We use AI-assisted development to write and change code faster. It helps with layouts, components and repetitive build work. It doesn't decide what the site should do, and it doesn't ship anything on its own.

A person reviews every change before it goes live. That review covers what the code does, how the page behaves on real devices and whether the tracking and forms still pass their tests.

What ships and who owns it

• Source files. The site's code, in a repository you own.
• Tracking definitions. A written list of every event, what triggers it and where it goes.
• Deployment. The site published to your hosting, with instructions for future updates.
• Maintenance boundaries. We agree on which changes your team can make and which need a developer.

Acceptance checklist

• Every page returns a public 200 status and is allowed to be indexed, unless it is meant to be private.
• Every form submits on mobile and desktop and shows a confirmation.
• Each test submission creates one analytics event and one CRM record with the right owner.
• Old URLs redirect to their new equivalents.
• Titles, descriptions and canonical URLs are set on every page.

An example you can see

This site itself shows the layout and navigation approach.

Related services

If your current site's tracking is already in doubt, start with a GA4 and GTM audit. For sites with many locations or programs, see the location pages and program facts hubs in our build catalogue.