Practical guides for the problems that eat a marketing team's week. Each one starts with a symptom, walks through a method you can use yourself and ends with something you can keep, such as a worksheet, a field map or a checklist.
When conversion totals disagree
GA4 says one number. Google Ads says another. Before you change a tag, check whether you're comparing the same action, the same dates and the same traffic. This guide walks through a side-by-side comparison and shows you when a difference is expected and when it points to a tracking fault.
The comparison worksheet records the conversion action, counting method, reporting dates and timezone in each platform.
Why GA4 and Google Ads conversions don't matchWhen the weekly report eats a morning
If building the Monday report takes hours, you can automate a first version with a spreadsheet and scheduled exports. This guide shows how to define the reporting week, combine sources without double counting and stop a report that's missing data.
Spend uses the Google Ads account day. Enquiries use the CRM lead creation date. Qualified leads use the qualification date.
How to automate a weekly marketing reportWhen nobody owns the next step
Before you replace a process or buy another tool, trace one real record through the workflow you have. This checklist helps you find where data gets lost, where it waits and whether the fix is a setting or a redesign.
Expected: the CRM keeps the UTM source. Observed in the example: the mobile form created the record but dropped that field.
How to audit a marketing automation workflowNeed it built instead?
These guides cover what you can do yourself. If you'd rather have it built and handed over, see what we build.